G&L

ASAT

Thirty-five years after his first Broadcaster, Leo Fender built another one. Gretsch objected again.

Fullerton, California, 1985. The man who gave the world the Telecaster has a new single-cutaway guitar coming out of his new company, G&L. Bolt-on maple neck, two pickups, a three-way switch. He calls it the Broadcaster. If that name rings a bell, it rang one at Gretsch, too.

Introduced
1985
Type
Solidbody electric
Class
Production
Read the story · 3 min

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The short version

  1. 1950

    The first Broadcaster

    Leo’s slab-bodied single-cut gets its first name. Gretsch, which sells Broadkaster drums, objects, and it soon becomes the Telecaster.

  2. 1985

    The second Broadcaster

    G&L launches Leo’s new single-cut in Fullerton, under the same old name.

  3. 1986

    Now it’s the ASAT

    After another Gretsch claim, the guitar is renamed. By one careful count, April 1986 is the first full month under the new name.

  4. 1987

    Jorgenson’s natural ASAT

    John Jorgenson gets a factory natural ASAT and takes it into the Desert Rose Band.

  5. 1992

    The Special

    Late in the year, “ASAT Special” shows up as a catalog badge.

  6. 1995

    A signature

    G&L builds a John Jorgenson model. He guesses fewer than 200 were made.

  7. 2002

    Will Ray’s turn

    The Hellecasters’ other ASAT man gets a signature model. It runs until June 2015.

Side A

A1

He’d done this before

In 1950 Leo Fender put out a flat, single-cutaway electric guitar with a bolt-on neck and called it the Broadcaster. Gretsch sold a line of drums called the Broadkaster, and Gretsch objected. Leo changed the name. You know the guitar as the Telecaster.

Then he sold the company. Fender went to CBS in 1965, and Leo went on building guitars under other names. By the ’80s he was building them in Fullerton, California, at G&L, the company he started with George Fullerton. G&L isn’t part of Fender. It never was.

In 1985 Leo came out with a new single-cut. And he named it the Broadcaster.

Almost nobody gets to take a second run at their first big idea with thirty-five years of hindsight. Leo did. He even got to have the same argument about the name.

A2

Same name, same problem

Gretsch raised the Broadkaster claim again, and the G&L Broadcaster became the ASAT. One collector who tracks these guitars closely puts the first full month of the new name at April 1986. The first name lasted about as long as a new guitar takes to get broken in.

History doesn’t usually rhyme that neatly.

A3

What he changed

Put one next to a Telecaster and the family resemblance is obvious. So are the edits.

Start with the pickups. The ASAT Special has two big G&L pickups called MFDs, jumbo soapbar-shaped single-coils, made in Fullerton. They’re a lot bigger than the pickups Leo put on a Telecaster, and they look it.

Then the bridge. A Tele has the famous “ashtray,” a steel tray with three saddles. The ASAT has what G&L calls the Saddle-Lock: chrome-plated brass saddles locked into a bridge that’s seated into the end grain of the body. It’s the part of the guitar that most looks like an engineer revising his own work.

He also cut a contour into the back, so the body doesn’t dig into your ribs the way a slab Tele does. The scale stayed at 25.5 inches. The neck is still bolt-on maple. Three-way switch, one volume, one tone. Some things you don’t fix.

From across the room it looks like a Tele. Up close, it’s Leo arguing with his younger self.

Flip the record · By the numbers

  • 1985

    The year Leo’s second Broadcaster came out, thirty-five years after his first.

  • April 1986

    First full month the guitar was called the ASAT, by one collector’s reckoning.

  • <200

    John Jorgenson signature ASATs from 1995. His own guess, not a factory count.

  • 25.5"

    Scale length. On that part, Leo saw no reason to change his mind.

Side B

B1

Not every G&L single-cut is this one

The ASAT family grew, and people mix them up. The version with the jumbo pickups and the Saddle-Lock got the name ASAT Special as a catalog badge in late 1992. The ASAT Classic is a different recipe, with a boxed-steel bridge and traditional-size pickups. And the G&L that looks like a Strat is the Legacy, not an ASAT at all. The last American one was the Fullerton Deluxe ASAT Special, and there’s a Tribute version made in Indonesia. Same shape, different factories.

B2

The Hellecasters

John Jorgenson got a factory natural ASAT in 1987 and played it with the Desert Rose Band and in the early days of the Hellecasters. Later he had a silver sparkle one. In 1995 G&L made him a signature model. He guesses fewer than 200 were built, and he’s careful to call it a guess.

His Hellecasters bandmate Will Ray played an early ASAT too. His signature model ran from 2002 until June 2015.

B3

The second draft

Leo Fender died in 1991. The ASAT outlived him, and so did the factory in Fullerton, which kept building the Special with the big pickups and the locking bridge he wanted until it closed in September 2025.

The first Broadcaster had to give up its name. The second one did too. In between, the man who built them got thirty-five years to think about what he’d do differently, and then he went and did it.

The cast

The people, and the specific guitars, that made the legend.

  • 1985

    Leo Fender

    Designer

    Built the Telecaster in the ’50s, then came back to the same idea at G&L with bigger pickups and a new bridge.

  • 1987

    John Jorgenson

    1987 natural ASAT, later a silver sparkle

    Played ASATs in the Desert Rose Band and the early Hellecasters. G&L gave him a signature model in 1995.

  • Will Ray

    An early ASAT

    The Hellecasters’ other ASAT player. His signature model ran from 2002 to June 2015.

  • Jerry Cantrell

    A G&L Rampage

    His G&L is a Rampage, not an ASAT. Different guitar, so he stays off this one’s credits.

Liner notes

Specs, construction, rarity, value, and every source we used.

Leo’s Fullerton Tele-layout is the ASAT Special’s jumbo MFDs and Saddle-Lock — not a Fender Tele, not a Classic ashtray, and not a Legacy.

Body
Swamp ash or alder, rear contour
Neck
Bolt-on hard-rock maple, Natural Satin, Modern Classic, 9.5" radius
Fingerboard
Maple or rosewood, 22 medium jumbo Jescar 57110
Scale
25.5"
Pickups
Jumbo G&L MFD single-coils, made in Fullerton
Hardware
Saddle-Lock bridge, chrome-plated brass saddles; 12:1 sealed tuners
Electronics
3-way, volume, tone
Nut
Bone
Open the full research fileConstruction details, the complete player record, production numbers, dated value estimates, and sources

Current production typical = Fullerton Deluxe ASAT Special (USA, Fullerton; glguitars.com, 26 August 2026). Factory MAP unpublished. Dealer street $1,899.00 (Pitbull Audio / Music Store Live, Jet Black Caribbean rosewood). Tribute Series ASAT Special (Indonesia) Sweetwater $649.00 (some finishes $689.00) — volume SKU, not this table.

Construction

Leo Fender launched the guitar 1985 as G&L Broadcaster; Gretsch Broadkaster claim; renamed ASAT. ggjaguar: first full month of the ASAT name April 1986. “ASAT Special” as a catalog badge: late 1992 (ggjaguar). Keep 1985 as introduced; Special is the living soapbar/Saddle-Lock name.

Not a Fender Telecaster (fender-telecaster). G&L: not associated with FMIC. Jumbo MFD soapbars and Saddle-Lock into body end-grain, not a 3-saddle ashtray. Not ASAT Classic (boxed-steel bridge, traditional-size MFDs). Not Legacy (double-cut, Dual-Fulcrum, PTB, Alnico CLF-100s). Not Tribute as USA. Not Bluesboy (humbucker neck). Not Rampage / Superhawk (Cantrell).

Players

John Jorgenson. 1987 factory natural ASAT; later silver sparkle; Desert Rose Band / early Hellecasters; 1995 signature. He estimates under 200 1995 signatures — artist guess, not a factory census.

Will Ray (Hellecasters). Early ASAT; later Will Ray Signature 2002–June 2015 (Guitars by Leo list).

Do not steal Jerry Cantrell (Rampage) or Fender Tele session credits.

Rarity

Factory does not publish ASAT totals. None invented. Guitars by Leo “approx. 4000 prior to 1992” is forum serial inference, not a census. Jorgenson “under 200” is the 1995 signature only.

Value

Informal estimate, 26 August 2026. Not an appraisal.

Ask is not sold. No invented median.

New street. USA Fullerton Deluxe ASAT Special dealer $1,899. Factory MAP unpublished. Tribute Sweetwater $649 / $689.

Used. Reverb Price Guide for a 2016 Limited Edition USA ASAT Special (not 2024 Deluxe): estimated $758–$1,371; sold table includes Excellent $900–$1,150. Tribute used asks cluster near new Tribute street. No invented USA Deluxe midpoint.

See also

  • fender-telecaster — Leo’s earlier single-cut; ashtray and standard singles, not jumbo MFDs
  • fender-stratocaster — Legacy is G&L’s Strat-layout; not this ASAT

Sources